Cut is the most important of the "Four Cs". Learn more about cut and its impact
on brilliance and how to select the best cut for your budget.
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Colorless diamonds are the most desirable since they
allow the most sparkle. Learn how color affects a diamond and how to choose the
best stone for your budget.
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Clear diamonds create more brilliance and are more
valuable. Learn how to find the best clarity grade for your budget.
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Carat is the most basic of the "Four Cs". Because large
diamonds are more rare, they have a greater value. Learn how carat impacts
price and the look of a diamond.
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